Facebook Pay To Play

I’m sure you’ve all heard about how Facebook will now make it very hard for business/brand pages to get organic reach (for free). Probably 1% or less of your fans will see your page posts. I believe this will roll out in January 2015 (not 100% sure on that so correct me if I’m wrong).

Lots of bloggers are upset, and rightfully so. Who wants to pay to boost posts or create sponsored ads? It’s not like we have a marketing budget like brands do. We’ve worked hard to build a Facebook community, only to now have it be rather pointless. I do wonder though if having a blog page will be seen differently by Facebook than an actual brand or company page. I guess we’ll find out in the near future…

So what are we supposed to do with our Facebook pages? You basically have 2 options:

  • Continue to post and engage with the few people who DO see your posts.
  • Boost posts & pay to promote posts.
  • Start using other social media tools more heavily.

I personally love Twitter, and that is where most of my interactions take place. If you’ve been debating on joining Twitter or Instagram, now is definitely the time to start!

There is another option that I brainstormed though, which is what I wanted feedback on from you all.

Facebook posts get seen more when there is more engagement. Meaning shares, comments, and likes. We are a community of bloggers who already support each other and read each other’s content…we can help each other continue to use Facebook successfully.

Would anyone be interested in having a “Facebook Link-Up” of sorts (couldn’t think of a better name)? Basically maybe once or twice a week, I’d host a link-up here on my blog and we can all share links to Facebook posts that we would like interaction on. So if you want people to comment on a funny photo you posted, or a question you asked, or if link promoting an important blog post, we can share all of that here.

I would say that we would shy away from promoting all your blog post links because that’s what other link love groups are for. This would be solely for getting more interaction on daily posts. More interaction on those posts also means more people seeing your links promoting your blog posts as well.

I’m not 100% sure how this would be organized yet, but just wanted to get feedback and gauge interest. 

Please leave a comment with your thoughts…or will you simply be forgetting about Facebook altogether? 


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  1. I’m with you that Twitter and Instagram are great for community building. Personally, I’ve never used FB all that much for my blog, other than some of the private groups, so I’m not too concerned about the changes, but I do feel everyone’s frustration. Great idea on the link up, I hope it works out!
    carrie@familyfitnessfood.com recently posted…Shower Pill Body Wipe ReviewMy Profile

  2. Brilliant idea with some kind of link-up. It’s frustrating with the pending Facebook changes.

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