Build Your Readership By Building Relationships

I’ve written a few posts about how to build your blog, brand, etc. with social media, and today I want to continue talking about tips on building your readership.

Increase your blog readership

When I started my blog, I figured no one would ever read. I was excited when I got 100 views in a month! I’m not saying I am the biggest blogger out there by any means, but I did build it up over time and have connected with some great people.

While social media was helpful, reading other health & fitness bloggers’ content and finding those similar to me played a huge role. I wasn’t just reading these blogs for my own benefit though. I love finding new fitness enthusiasts who share the same trials and tribulations as I do when it comes to living a healthy lifestyle. I’ve connected with many who have wanted advice and offered advice.

So what’s my point? My point is to go out there and be genuine. Find bloggers in your niche and leave thoughtful comments on their content IF it relates to you and you actually find it interesting. Don’t just leave a comment for the sake of commenting. There’s nothing more annoying than “Great post! Check out my blog!” or “Cool!” When I get those comments I just get the sense that you’re trying to get more people onto your page.

How you can start connecting with other bloggers

There are some great ways to find new bloggers, and tools to help you keep track. Here’s what I do:

  • Use Facebook blog groups. I’m a Fitfluential and SweatPink Ambassador, so I’m in their Facebook groups where we have daily threads of everyone’s new blog posts. But there are other groups out there as well. I’m part of one called Fitness Media In Motion (request to join and say I sent you!) where we read, share and comment on each other’s content. Find groups relating to you and be an active member. Don’t simply dump your link and leave. Take the time to get to know others as well. That’s how you build loyal readers.
  • Use Bloglovin’. I also love Bloglovin’ to both find new blogs and keep track of who I read. Follow me here! I have different categories for fitness bloggers, food bloggers, lifestyle bloggers, etc. There is also a discover tool. You are also able to see how many posts you haven’t read yet so you can catch up. It essentially is like an RSS feed (but I like it better than the old Google Reader).
  • Use Twitter. Now I’ve talked about using Twitter before and how to gain more followers. But the same rules apply to your blog! I love searching through relevant hashtags to find new people to follow, both on Twitter and through their blog. One I’m following now because it relates to me is #halfmarathontraining. Join in on Twitter chats and start meeting new people. I’ve built lots of relationships through Twitter and even though we may have never met (or ever meet) I consider these people my friends!
  • Leave thoughtful comments. As I mentioned above, it’s important to be genuine. I honestly think this is the best way to connect with other bloggers and get them on your page as well. No, it won’t lead to hundreds of new page views, but you know what it will lead to? Loyal readers. Be a loyal reader to someone and they will come over to your page as well. I try to keep up with those who read my blog through Bloglovin’ so I can regularly read their content as well. I like getting comment notifications and seeing it’s from those who regularly comment. Thank you for continuing to read and supporting me! :) Oh one last point about leaving comments, when you leave a comment on a blog that uses CommentLuv, you’re more recent post will show up as a link. Other readers and commenters will see that and may click through, which means a possible new reader for you!

I wonder how many of you reading read regularly but never leave a comment. Maybe you can de-lurk for this post and leave a comment just telling my a little about yourself and what your blog URL is if you have one :)

What do you think has helped you build your readership base? Any tips you’d add?


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  1. Cool!

    Just kidding. :) My blog is probably my weakest (social media) link, so I’m definitely grateful for the tips!
    Karen G. recently posted…Stonewall Jackson 20 Mile Ambulance Run Race RecapMy Profile

  2. I found your blog a few months ago and really related to your content. This post has great tips. Never thought just commenting on a post would make a big difference until I noticed an increase in readers. I still need to tackle twitter. Really grateful for these tips.
    Daisy @ Fit Wanderlust Runner recently posted…Chicken and Broccoli Quinoa CasseroleMy Profile

  3. Great post! Building reader relationships is a lot of work but so worth it!
    Erin @ Her Heartland Soul recently posted…Feeling FloralMy Profile

  4. I’ve been trying to amp up my commenting because I am a #1 lurker! I just read so many blogs a day, that it takes to much time to always comment. Plus I hate filling in the name, email, website info if it isn’t saved or the blogger has a crappy comment system!
    Rebecca @ Strength and Sunshine recently posted…Black Bean Eggplant Roll-Ups With Apricot Tomatilla SalsaMy Profile

    • I agree, filling all that out is really annoying. I hate when people use the commenting system on Blogger! It makes it so much harder

  5. What a well-timed post! I have been thinking about this a lot the past few months. It’s been great to watch your blog grow, especially since we know each other from real life! Thanks for the tips.
    Christa recently posted…The Owls Are Not What They SeemMy Profile

  6. Great tips. I really do love Bloglovin and I like building relationships through cross-commenting on blogs, not so much for blogging benefits, but for the motivation and friendships that develop.
    Coco (@Got2Run4Me) recently posted…Waterfall Wednesday — Visiting Niagara Falls CanadaMy Profile

    • I agree! That’s why I got started with blogging when I used to use Tumblr. It was great to make relationships and honestly those people are the ones who motivated me to run my first half marathon and marathon!

  7. Awesome tips! I did a similar post recently but I didn’t include some of these – like using Bloglovin’ and Twitter. Seriously useful tools though.
    I would add having great graphics and making use of Pinterest to the list as well.
    Thanks for sharing!
    GiselleR @ Diary of an ExSloth recently posted…Vegan Pumpkin Spice Baked DonutsMy Profile

  8. As if you have much to worry about, Missy :D But I totally agree–you have to make the effort if you expect others to do so as well. I made friends (even though sometimes I get out of touch whoops! I love you!), got involved as much as I wanted to, worked on my networks, and just tried to be myself. Because I think that the worst thing is to make all of these relationships only to realize that someone isn’t who you thought they were… But back to the point at hand, be genuine, be you, and give people the chance to do so!
    Susie @ SuzLyfe recently posted…Travelling and Business Cards: Thinking out LoudMy Profile

  9. all very very true. and just being genuine and realizing that IT TAKES TIME is key. nothing happens overnight! good tips. :)
    Courtney @ Eat Pray Run DC recently posted…Friday Five: Five Favorite Fuels for RunningMy Profile

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