We’ve all seen it on Facebook.
You scroll through your feed and you see some outrageous headline like “10 ways to lose 10 lbs. in the next 60 seconds! Click to learn how.” Okay, that’s an exaggeration but you know what I mean.
Certain websites (ahem Upworthy) use click-bait titles to get users to click. Honestly, I never click on Upworthy stuff. I hate watching videos online. Unless I’m on YouTube looking fro a specific video to watch, I do not want to watch a video. I’d rather read whatever story it is you’re trying to tell me. Anyone else agree?
Anyway, the point of this intro is that Facebook is changing how these links will show up – woohoo!
According to Facebook, this is their definition of click-bait:
Click-baiting is when a publisher posts a link with a headline that encourages people to click to see more, without telling them much information about what they will see. Posts like these tend to get a lot of clicks, which means that these posts get shown to more people, and get shown higher up in News Feed.
Facebook will try to make click-bait type posts less visible to users. While links like this might get lots of click throughs to the website, about 80% go back to their news feed pretty quickly because the actual article has not much to do with the headline.
If a link gets a lot of people quickly going back to Facebook, or not many users are commenting, liking or sharing a link, Facebook will make it less visible in your news feed.
But this isn’t the only update…
Facebook Links As Posts
This is a big change that I’m a fan of. Previously, sharing big photos on your business or brand page was what got more “views.” So people would share a photo and then add a link to it. Stop doing that!
Facebook has determined that people are more likely to click on a link if it is in the link post format. You know…when you copy and paste a link as a status and the thumbnail image shows up? That’s what people (apparently) want. That format also allows people to see a short blurb or first few sentences of your post, which helps them determine if they want to click through or not.
With this update, we will prioritize showing links in the link-format, and show fewer links shared in captions or status updates.
The best way to share a link after these updates will be to use the link format. In our studies, these posts have received twice as many clicks compared to links embedded in photo captions.
Random pet peeve: The “blah blah blah status update. links is in the comments!” I don’t know why this bothers me but it does. But if you do that, stop doing that too! Share your links as actual status updates and Facebook will show them to your fans more often.
We all know that Facebook Pages views has decreased and you have to work harder to get people to see your posts, so by implementing this change (and avoiding click bait) you increase the chances of getting your content out there.
Do you have a random social media pet peeve?
Do you like clicking on “Upworthy” type links?
Follow Reach Your Peak: