Facebook News Feed Changes & What It Means For You

We’ve all seen it on Facebook.

You scroll through your feed and you see some outrageous headline like “10 ways to lose 10 lbs. in the next 60 seconds! Click to learn how.” Okay, that’s an exaggeration but you know what I mean.

Certain websites (ahem Upworthy) use click-bait titles to get users to click. Honestly, I never click on Upworthy stuff. I hate watching videos online. Unless I’m on YouTube looking fro a specific video to watch, I do not want to watch a video. I’d rather read whatever story it is you’re trying to tell me. Anyone else agree?

Anyway, the point of this intro is that Facebook is changing how these links will show up – woohoo!

facebook-updates

According to Facebook, this is their definition of click-bait:

Click-baiting is when a publisher posts a link with a headline that encourages people to click to see more, without telling them much information about what they will see. Posts like these tend to get a lot of clicks, which means that these posts get shown to more people, and get shown higher up in News Feed.

Facebook will try to make click-bait type posts less visible to users. While links like this might get lots of click throughs to the website, about 80% go back to their news feed pretty quickly because the actual article has not much to do with the headline.

If a link gets a lot of people quickly going back to Facebook, or not many users are commenting, liking or sharing a link, Facebook will make it less visible in your news feed.

But this isn’t the only update…

Facebook Links As Posts

This is a big change that I’m a fan of. Previously, sharing big photos on your business or brand page was what got more “views.” So people would share a photo and then add a link to it. Stop doing that! 

Facebook has determined that people are more likely to click on a link if it is in the link post format. You know…when you copy and paste a link as a status and the thumbnail image shows up? That’s what people (apparently) want. That format also allows people to see a short blurb or first few sentences of your post, which helps them determine if they want to click through or not.

From Facebook:

With this update, we will prioritize showing links in the link-format, and show fewer links shared in captions or status updates.

The best way to share a link after these updates will be to use the link format. In our studies, these posts have received twice as many clicks compared to links embedded in photo captions.

Random pet peeve: The “blah blah blah status update. links is in the comments!” I don’t know why this bothers me but it does. But if you do that, stop doing that too! Share your links as actual status updates and Facebook will show them to your fans more often.

We all know that Facebook Pages views has decreased and you have to work harder to get people to see your posts, so by implementing this change (and avoiding click bait) you increase the chances of getting your content out there.

Do you have a random social media pet peeve?

Do you like clicking on “Upworthy” type links?

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Comments

  1. Awesome post, thanks for keeping everyone updated. Facebook is always full of changes… darn Facebook, can’t keep the same for more than week, haha.
    Kamila Gornia | for passion-driven solopreneurs recently posted…How to finally be happy with your business list growthMy Profile

  2. Great information. Facebook is ever-evolving and it’s difficult to keep up with they’re changing metrics.

    My social media pet peeve? Twitter RT’s that aren’t annotated. Honestly, add a couple of original words; you’ll get more engagement from the share! :)
    Tamara recently posted…The Miracle Marathon | a family-friendly fitness fundraiserMy Profile

  3. I don’t think the link in comments ever worked! But I do hate that I can’t use my nice big photo instead of what the link itself pulls in. Oh well, FB I love hate you.
    Amanda – RunToTheFinish recently posted…8 Tips to Implement Speed Workouts and Beginner Workout IdeasMy Profile

    • The link in the comments thing always baffled me and I didn’t get how that supposedly was better lol hopefully it stops now!

  4. Thanks for this update. I’ve been doing this all along (I think), but only because I can never keep up with FB.
    AlexandraFunFit recently posted…It’s My Boomer Birthday and I’m Becoming Less VisibleMy Profile

  5. This makes me happy as this is what I currently do! haha
    Erin @ Her Heartland Soul recently posted…Exploring “The Discovery of King Tut”My Profile

    • haha good! same here. I was always too lazy to make an image, upload it to Facebook, etc etc. I just like copying the link into the status and posting it :)

  6. I really just think that Facebook is not the best place to grow your content. Except in private groups. This was a common thought among the presentations at BlogFest last week. There’s too much sketchy-ness on FB and personally, I like it best for personal sharing and not my blog.
    Carrie@familyfitnessfood.com recently posted…Blogfest and IDEA Fit – Inspiration and FunMy Profile

  7. My biggest social media pet peeve is how FB keeps trying to figure out what I want to see but it’s never what I want to see! I really wish a new comment on an old post didn’t bring the post up in the “most recent” view.
    Coco recently posted…Running Hills For Ragnar TrainingMy Profile

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