I get this question from clients all the time. Everyone wants more Facebook likes, and now that Facebook controls who sees your posts, everyone wants their “people reached” number to be high. But how do you do it?
What I tell people is that the number of likes you have on your page isn’t what matters. You could have 54,387 likes, but if no one is engaging with your brand (and if you’re a blogger, your blog is your “brand”), then who cares how many likes you have? You want quality fans who are interacting with your page.
I sent out a newsletter about this a few weeks ago on this topic, and used a fellow blogger, Slap Dash Mom, as an example.
Her Facebook page is engaging and always has a ton of likes, comments, and shares. What I see a lot of bloggers do is just post links to their most recent post. And hey, it’s okay if you do, because I did that until recently too. I mainly focused on Twitter so I’d occasionally post on my Facebook page. But if you want to increase your page engagement and # of likes then you need to be posting regularly and NOT just about yourself (aka your own content).
That’s what Sadie of Slap Dash Mom does well. She posts funny memes, news updates, quotes, personal pictures & stories and updates about her blog. That’s probably why she has over 28K likes.
Here’s an example:
I mean check out those numbers! Posting funny things always gets people talking and interacting – and that should be your goal. Her page also has questions to her fans like, “What’s your dinner tonight?” So simple and effective.
I’m still working on this myself. As you all know, social media takes time. Between Twitter, Instagram, Facebook, Pinterest, Google+…all of that takes up a huge chunk of time. But if you are serious about increasing your numbers and traffic to your blog, then you need to make the time.
As I mentioned in my post on social media tools for bloggers using scheduling software can really help. I schedule posts right in Facebook, and use Tweetdeck to schedule my tweets.
AND now that Facebook has added a “save” tool, whenever you see something in your newsfeed you can now save it for later. Check it out below:
I’m so glad they finally added this feature because I’d always see things in my feed that I wanted to read later on.
Keep in mind that 80/20 rule. 80% should be other content, and only 20% should be about you. Think about it – who wants to interact with someone who only talks about themselves?
Here are a few things you can share on Facebook (and even Twitter):
- Ask questions, whether it’s something simple like “What’s for dinner” or “Would you rather…” type questions.
- Share funny videos, memes, content, etc. Read something hilarious on The Onion? Share it! Even if it doesn’t fall under your blog niche, post it anyway.
- What’s trending? Find what’s going on in current events, pop culture, etc. and share your thoughts on it.
- How-tos and “lifehacks”
- Share other bloggers’ content. It will help you expand your network and you’re helping out fellow bloggers.
- Personal pictures. Out for a run? See something while out? Snap a pic and share it. Perhaps run a caption contest if it’s a humorous picture.
I’m sure there are many other things I can add to this list but this is just a starting point.
Homework: This week try to share one of each of these bullet points on your Facebook page and report back how it helped your engagement.
Takeaway: It’s how many people that interact with you that matters, not how many likes you have. The more people like, share & comment, the more people will be exposed to your page, which means your likes will increase! Create good content and followers will come.
For more tips, make sure to sign up for my social media newsletter! I’ll email you 1-2x a month with tips & trends in the social media world.
What is your current Facebook strategy? What could you do better?
Follow Reach Your Peak: