How To Increase Your Facebook Page Likes

I get this question from clients all the time. Everyone wants more Facebook likes, and now that Facebook controls who sees your posts, everyone wants their “people reached” number to be high. But how do you do it?


What I tell people is that the number of likes you have on your page isn’t what matters. You could have 54,387 likes, but if no one is engaging with your brand (and if you’re a blogger, your blog is your “brand”), then who cares how many likes you have? You want quality fans who are interacting with your page.

I sent out a newsletter about this a few weeks ago on this topic, and used a fellow blogger, Slap Dash Mom, as an example.

 Her Facebook page is engaging and always has a ton of likes, comments, and shares. What I see a lot of bloggers do is just post links to their most recent post. And hey, it’s okay if you do, because I did that until recently too. I mainly focused on Twitter so I’d occasionally post on my Facebook page. But if you want to increase your page engagement and # of likes then you need to be posting regularly and NOT just about yourself (aka your own content).

That’s what Sadie of Slap Dash Mom does well. She posts funny memes, news updates, quotes, personal pictures & stories and updates about her blog. That’s probably why she has over 28K likes.

Here’s an example:

Screen Shot 2014-08-05 at 11.39.53 AM

I mean check out those numbers! Posting funny things always gets people talking and interacting – and that should be your goal. Her page also has questions to her fans like, “What’s your dinner tonight?” So simple and effective.

I’m still working on this myself. As you all know, social media takes time. Between Twitter, Instagram, Facebook, Pinterest, Google+…all of that takes up a huge chunk of time. But if you are serious about increasing your numbers and traffic to your blog, then you need to make the time.

As I mentioned in my post on social media tools for bloggers using scheduling software can really help. I schedule posts right in Facebook, and use Tweetdeck to schedule my tweets.

AND now that Facebook has added a “save” tool, whenever you see something in your newsfeed you can now save it for later. Check it out below:

Screen Shot 2014-08-05 at 11.52.21 AM

I’m so glad they finally added this feature because I’d always see things in my feed that I wanted to read later on.

Keep in mind that 80/20 rule. 80% should be other content, and only 20% should be about you. Think about it – who wants to interact with someone who only talks about themselves?

Here are a few things you can share on Facebook (and even Twitter):

  • Ask questions, whether it’s something simple like “What’s for dinner” or “Would you rather…” type questions.
  • Share funny videos, memes, content, etc. Read something hilarious on The Onion? Share it! Even if it doesn’t fall under your blog niche, post it anyway.
  • What’s trending? Find what’s going on in current events, pop culture, etc. and share your thoughts on it.
  • How-tos and “lifehacks”
  • Share other bloggers’ content. It will help you expand your network and you’re helping out fellow bloggers.
  • Personal pictures. Out for a run? See something while out? Snap a pic and share it. Perhaps run a caption contest if it’s a humorous picture.

I’m sure there are many other things I can add to this list but this is just a starting point.

Homework: This week try to share one of each of these bullet points on your Facebook page and report back how it helped your engagement.

Takeaway: It’s how many people that interact with you that matters, not how many likes you have. The more people like, share & comment, the more people will be exposed to your page, which means your likes will increase! Create good content and followers will come.

For more tips, make sure to sign up for my social media newsletter! I’ll email you 1-2x a month with tips & trends in the social media world.

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What is your current Facebook strategy? What could you do better?


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  1. Great tips! I have given up on my Facebook page lately. But I definitely could try harder so I might give it another go. I had no idea about the new save feature- so excited about that!

    • Same! I would always find something I wanted to read later and have to try to remember later on whose page I saw it on.

  2. love the tips. I find myself always engaging with pages that post questions and yet I never do myself on my own page!
    Carmy recently posted…My Shoe RotationMy Profile

    • that happens to me too! I’m most active on Twitter and I end up forgetting to post on my Facebook page most days lol

  3. Some great ideas! My Facebook could definitely use some work.
    Jen @ Pretty Little Grub recently posted…Long Weekend RecapMy Profile

  4. great ideas! I have a hard time figuring out why some posts that i think are silly will get shown 100+ times and others maybe 20….
    Mary Beth Jackson recently posted…Level up- Week one with Run the EdgeMy Profile

  5. These are great tips! I honestly spend more time on twitter than Facebook.
    Megan @ Skinny Fitalicious recently posted…August Totally Awesome Amazon GiveawayMy Profile

  6. Great tips! Ill definitely be using these, it’s great to have ideas on what to post. Facebook is my weakest link on social media. Thanks for sharing!

  7. I was in the habit of sharing links to other peoples content until last Dec when they changed the algorithm. Now it just doesn’t seem worth it. Now I post my own links, post questions and do an either or photo question. Only one post a day. I get too frustrated trying any other method. y engagement is way up, but I am not getting more likes. I will try what you said about personal photos and funny pics etc this weekend. Fingers crossed it doesn’t bomb.
    Katie | Healthy Seasonal Recipes recently posted…hope, fitness and redefining what is possible ~ thursday thingsMy Profile

    • I hope it works for you! It does take time though with Facebook to get more likes even with sharing engaging content. But the good thing is that you’re engaging your CURRENT fans, and they will keep coming back to you if you’re posting great stuff. Also, with the sharing other bloggers’ post, that is good for connecting with other bloggers as well. Tag them in your post and they will come to your page – and you might make a new blogger friend that way!

  8. Great tips. I did not know about the save for later. Been blogging for about 6 months and love to learn new things
    Deborah @Confessions of. A Mother Runner recently posted…Tempeh & veggie summer rolls w spicy peanut sauceMy Profile


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