How To Increase Your Twitter & Instagram Followers

As some of you know, I have my own social media consulting business, and help businesses in my area with their digital marketing. 

One question I get regularly is, “How can I get more followers?” This doesn’t only apply to businesses…we all want more followers. So how do you do it?

Well, a key thing I tell clients is that I’d rather have 100 followers who love my brand and engage with me regularly, than 1,000 followers who never comment, like, share, etc. It’s time to stop focusing so much on the amount of likes, and focus on the quality of likes.

But that doesn’t mean I’m telling them it’s not possible to increase your followers…it’s still important to build up a good following if your blog is your brand or business. Here are a few tips for Twitter and Instagram, since they are pretty similar in terms of how to engage with others:

How To Get More FollowersPhoto Source: M i x y via Compfightcc

Search through relevant hashtags. As a fitness blogger and runner, some of the hashtags I regularly look at are #runchat #marathon #healthyeating #gymtime #fitchicks and much more. I scroll through the feed and find people I’m interested in following. I’ll add them to my feed, whether it’s Instagram or Twitter, so I can start engaging with their future posts. On Twitter, you can also make “lists.” I have a running list, fitness list, and tech list, so I can keep everyone organized based on my own interests.

Don’t be afraid to start a conversation. Since I just went through the hashtags and liked a few new pages that appeal to me, I’m not afraid to leave a comment on pictures that catch my eye, or ask them questions about something. This usually starts a conversation, and gets people to your page. This goes for Twitter as well. Look through hashtags and don’t be afraid to jump into the conversation and reply to someone. You may feel like a creep at first, but think of it this way: When someone randomly tweets you asking you something or complimenting you, do you think their creepy? Probably not. You probably feel good and love responding to comments that come your way.

Use hashtags on your photos or tweets. If you want people to find you, then you need to use hashtags. Just like you’re searching through hashtags to find people to follow, other people are doing the same. Make it easy for them to find you by using relevant hashtags. Don’t go crazy though, especially on Twitter. On instagram, pick 2-3 hashtags, then later in the day, add 2-3 more hashtags in a comment. That way people who are on Instagram in the evening, who may have not seen your picture in the morning, will see if if they are searching those hashtags. I feel like I said hashtag a million times here…did I make sense?

Don’t be afraid to post multiple times per day. If you are tweeting a link to your most recent blog post, are you only tweeting it once? You may be missing out on views and on people finding you. I suggest posting 2-3 times per day during your prime hours. You can find out when the most followers are on using Follower Wonk. Are you not posting multiple times a day because you feel annoying? Let’s say you post at 9 AM, but some of your followers only check their Twitter during their lunch break at 12 or 1. That means they probably won’t see your tweet, since it will already be at the way bottom of their feed. 

As I tell my clients, yes this takes time and work. But if you’re serious about building your brand, whether it’s your blog or business, then you need to make the time! Dedicate 30 minutes a day to doing these things, and you will not only gain new followers, but YOU will also find new people to interact with, and new content that will interest you.

*Are you a blogger or brand that needs help with your social media? Shoot me an email to chat!

What tips would you add to this list?

Do you tweet multiple times per day?


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  1. Patty, this post has great tips. I am still learning twitter and I am not a tweeting pro at all. I am still branching out on using hashtags and being more present. I love to connect with others that are chatting about the same thing as I am :) I will be tweeting this post by the way :)
    Lynda@fitnessmomwinecountry recently posted…New Vega Bars and ReviewMy Profile

    • Thank you for tweeting! I’m glad I could help – this post got some conversation going so I think I’m going to do more posts on social media and blogging :)

  2. great tips!! Thanks so much girl!
    Brittany @ Delights and Delectables recently posted…Things I’m Loving LatelyMy Profile

  3. I would love to have more followers, but I do agree – I love that the followers that we do have are engaging and they really love what we do! Thank you for the tips!
    Panacea recently posted…Deep with Self SatisfactionMy Profile

  4. interesting about adding hashtags later in the day – i’ve never thought about that. i use bufferapp to tweet throughout the day while i’m at work
    Linz @ Itz Linz recently posted…Baby ShowerMy Profile

    • Yeah I find that when I check my instagram at different times, I’ll just add a hashtag or two (like 2x a day) and it helps with engagement.

  5. Love your tips! After a bit of trial and error I’ve figured out how to leverage alot of these tips to my benefit. Thanks for the advice!

    HCXO Semirah
    Semirah recently posted…Rapper Genius “Wu-Tang” teaches ScienceMy Profile

  6. GREAT tips! I also find that participating in Twitter parties helps gain followers as well. It’s all about engaging as much as possible!
    Katy recently posted…Brown Bag Tuesday: Sesame Ginger Soba Noodles with VegetablesMy Profile

  7. Do you prefer to use Hootsuite or Buffer App to schedule your posts a few times a day? Something else? I schedule a lot of of things, but probably should have my blog post of the day tweet 3 times like you are saying!
    Kayla recently posted…Birds of a FeatherMy Profile

    • I actually use Tweetdeck to schedule twitter posts, and I schedule facebook posts right in facebook. Facebook apparently doesn’t like when you use an outside scheduler, which means that your posts may be seen by less people. I think I’m going to start writing more about the social media side of blogging, and talk more about the tools I use…stay tuned! :)

  8. It’s a very good point about adding more hashtags later in the day! Thanks for sharing!

  9. Love these tips. I need to sort my twitter feed into lists so I see more of things I care about.
    Coco (@Got2Run4Me) recently posted…Are Some Recipes Too Healthy For Your Family?My Profile

    • I love twitter lists. It helps me quickly scroll through people of different genres as opposed to a whole mix of things in my main feed.

  10. These are great tips. I’m still a new blogger and don’t have many followers so this was good for me to read. Thank you!
    Erica recently posted…Another punch in the face…My Profile

  11. Fantastic tips. I am not 100% looking to build my brand yet, but I do find it relevant as I try to build my photography portfolio.
    Dina Farmer recently posted…An Anime Convention and The Desert MusuemMy Profile

  12. Great tips Patty! I have gotten pretty good at Instagram, not so much twitter but I’m learning! I add hashtags to my photos as comments always. Because that way, you’re able to delete the comment later and add hashtags again. So I’ll do 30 hashtags at say noon, then delete and then add 30 (usually the same) around 8pm or something. And I post at least 3 times a day! I like commenting on new pages I follow as well.

    Thanks for sharing! You rock!
    Lyndsay recently posted…A Cleaner Approach To Caffeine: Pure LYFTMy Profile


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