As some of you know, I have my own social media consulting business, and help businesses in my area with their digital marketing.
One question I get regularly is, “How can I get more followers?” This doesn’t only apply to businesses…we all want more followers. So how do you do it?
Well, a key thing I tell clients is that I’d rather have 100 followers who love my brand and engage with me regularly, than 1,000 followers who never comment, like, share, etc. It’s time to stop focusing so much on the amount of likes, and focus on the quality of likes.
But that doesn’t mean I’m telling them it’s not possible to increase your followers…it’s still important to build up a good following if your blog is your brand or business. Here are a few tips for Twitter and Instagram, since they are pretty similar in terms of how to engage with others:
Search through relevant hashtags. As a fitness blogger and runner, some of the hashtags I regularly look at are #runchat #marathon #healthyeating #gymtime #fitchicks and much more. I scroll through the feed and find people I’m interested in following. I’ll add them to my feed, whether it’s Instagram or Twitter, so I can start engaging with their future posts. On Twitter, you can also make “lists.” I have a running list, fitness list, and tech list, so I can keep everyone organized based on my own interests.
Don’t be afraid to start a conversation. Since I just went through the hashtags and liked a few new pages that appeal to me, I’m not afraid to leave a comment on pictures that catch my eye, or ask them questions about something. This usually starts a conversation, and gets people to your page. This goes for Twitter as well. Look through hashtags and don’t be afraid to jump into the conversation and reply to someone. You may feel like a creep at first, but think of it this way: When someone randomly tweets you asking you something or complimenting you, do you think their creepy? Probably not. You probably feel good and love responding to comments that come your way.
Use hashtags on your photos or tweets. If you want people to find you, then you need to use hashtags. Just like you’re searching through hashtags to find people to follow, other people are doing the same. Make it easy for them to find you by using relevant hashtags. Don’t go crazy though, especially on Twitter. On instagram, pick 2-3 hashtags, then later in the day, add 2-3 more hashtags in a comment. That way people who are on Instagram in the evening, who may have not seen your picture in the morning, will see if if they are searching those hashtags. I feel like I said hashtag a million times here…did I make sense?
Don’t be afraid to post multiple times per day. If you are tweeting a link to your most recent blog post, are you only tweeting it once? You may be missing out on views and on people finding you. I suggest posting 2-3 times per day during your prime hours. You can find out when the most followers are on using Follower Wonk. Are you not posting multiple times a day because you feel annoying? Let’s say you post at 9 AM, but some of your followers only check their Twitter during their lunch break at 12 or 1. That means they probably won’t see your tweet, since it will already be at the way bottom of their feed.
As I tell my clients, yes this takes time and work. But if you’re serious about building your brand, whether it’s your blog or business, then you need to make the time! Dedicate 30 minutes a day to doing these things, and you will not only gain new followers, but YOU will also find new people to interact with, and new content that will interest you.
*Are you a blogger or brand that needs help with your social media? Shoot me an email to chat!
What tips would you add to this list?
Do you tweet multiple times per day?
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